Community Based Tourism

Community Based Tourism (CBT) is a novel concept to Sri Lanka and which has been developed out of the traditional tourism approaches. Also it is considered as an alternative tourism typology against the conventional mass tourism. CBT is an ideal example for sustainable tourism and it is believed that CBT is an extension of Eco-tourism. Especially community ownership and their significant involvement in tourism is the key factor in CBT. A particular community need to be associated with unique characteristics of natural or cultural resources is the other fundamental fact for the origination of CBT. The key reason is to engage with CBT by developing countries is the ability to meet the sustainable development goals (SDGs) by uplifting the living standards of rural people through tourism. This course focuses community leaders/members of a Community Based organization (CBO) with unique characteristics of natural,cultural aspect or any livelihood (Traditional agriculture/Fishing/ Pottery making/ Lacquer making or any) which has agreat potential for tourism. This programme will be conducted in Provincial levels with the partnership of the Ministry of Tourism, Provincial Tourism Authorities, SLTDA, SLTPB and the support of the other relevant stakeholders.


Strengthen and develop the potential rural communities for sustainable implementation of CBT in Sri Lanka

Represent the rural community based uniqueness and Provincial identity in the overall tourism strategy of Sri Lanka

Develop a strong linkage among Community Based Tourism Associations in Sri Lanka

Up lift the living standards of rural communities by introducing CBT

Establish a uniformity for the community ownership, management and monitoring of CBT products in Sri Lanka

Course Content

Module No

Name of the Module


Introduction to Tourism


Introduction to Community Based Tourism (CBT)


CBT Product Development


Sri Lankan Studies


Sustainable Tourism


Personal & Professional Development


English Communication Skills

Entry Qualifications

At least five years experience of the particular unique/traditional livelihood

Age Limit: 18 -65 yrs

Should be a Leader/Member of a Community Based Association recommended by the Provincial Tourism Authority

Teaching Methodologies

Lecture – (Online/Offline) | Free Visits

Period of the Course :

CBT Certificate Course

03 months

Medium : Bilingual

Course Fee : Free of charge

Contact Details

General Inquiry :

Tel : 011- 2208312

Address : Sri Lanka Institute of Tourism & Hotel Management, 78, Galle Road, Colombo 03

Next Intake -

A minimum qualification is only required to enroll the course

Blended with both theoretical and practical exposure

Opportunity to study diversified fields of hotel operation

Scholarships for low income students